Резюме: Senior Marketing Manager (Київ)

Досвід роботи

• marketing manager Unilever

  Develop & execute brand strategy (3 categories, 10 brands)

  Analyze consumer & market data research, align it on brand strategy

  Launched Innovation products due to consumer trends & market development to keep brand up to date

  Cross Functional collaboration as Projects Lead through innovation launches

  Development & Implementation Brand Purpose strategy

  Develop & Execute Marketing campaigns aimed at communicating our brand message

  Develop Media Strategy for all reported brands / Coordinating with several advertising agencies to manage brand marketing campaigns

  Budget management

  Price & Margin strategy management

  Work closely with Sales team to be in touch with our clients, market & customer preferences modification, adapt the best product portfolio strategy at each focus KA

  Analysis of sales forecasts and relevant financials and reporting on product sales / S&OP participation
• Innovation Planning Manager Unilever

  Leading Innovation Launches in Ukraine

  Support marketing innovation strategies

  Communication with regional and global Innovation planning teams regarding launch of innovative products to Ukraine

  Innovation Project management, cross-functional communication with R&D, Production, marketing, Supply and Demand Planning teams

  Leading cross functional InnoUpdates, Projects networks on weekly based to manage project statuses

  Reporting Innovation Status Update on Leadership meetings monthly based

  Successful launch of 89 innovation projects through 1 year.
• Supply Planner Unilever

  Managing Supply Planning Process

  Ensure OTIF supply of goods from different UL sourcing units (8 different locations in Europe, 2 3PMs, 1 own factory) to National DC in Kyiv.

  Calculation & set upping effective safety stock level on NDC to ensure perfect customer service level and relevant stock level.

  Innovation planning and marketing support in terms of launches..

  Business Waste Champion. Leader of Business Waster Risk Management (calculation and communication to marketing & trade marketing as for actions needed to be taken).
• Co-packing Manager Jhonson & Jhonson Ukraine

  Planning & Organization Co-packing Process, release new customized products in the market

  Maintaining acceptable co-pack inventory levels according to APO, FC & business needs;

  Responding to internal inquiries regarding orders, co-packed product availability and status changes;

  Stock control and purchasing of RM according to the co-packing forecast, working with POSM providers for actual AW changing;

  Creation a new eurocodes for co-pack products in SAP R3;

  Working with Planning book in SAP APO;

  A key SAP user in the field of Co-pack Planning;

  Budget planning, monitoring of its implementation / development & implementation the co-packing cost saving program;

  Creation and modification procedures and instructions which regulate co-packing processes;

  Creation of purchase orders;

  Active participation in tenders for the selection warehouse providers, POSM providers;

  Monitoring and tracking KPIs of warehouse services for co-packing process;

  Working with co-pack products claims from customer.

• Customer service specialist Henkel Ukraine

  Receiving and processing EDI orders from direct clients (Rush (EVA), Fozzy group (Silpo, Fora, Fozzy), ATB, Omega (Varus) & manual orders from regional distributors;
  

  Working with claims (Statements of differences), providing adjustments (refunds, returns, surplus, adjusting prices and quantities);

  Monitoring and analysis of Service levels and level of Missed Sales;

  Arrange Delivery of promo funds, compensations, special price products, listing product examples;

  Analysis of stock, arrival and write-off of the goods, reserves, client’s needs;

  Working directly with the warehouse: organization and control of on-time delivery, maintaining shipment schedule, solving issues appeared during the delivery and acceptance of goods;

  Maintaining a product (creation of the product card, product specifications, updating data on time, launch, relaunch, listing, delisting);

  Working directly with clients (the introduction of new products, closing cards, adjusting the logistics parameters, relating prices and promo periods);

  Control & performance evaluation of the Promo Distribution Plan implementation;

  Control and management of client’s receivables;

  Creating new clients in SAP system;

  Sending certificates to clients;

  Arranging returns of trays;

  Documentation management (SAP);

  Participation in the goods inventory at warehouse

  Solving everyday issues;